McArdle Uses Johnathan Haidt

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Jonathan Haidt’s original research led him to divide our moral intuitions into five groups, one of which was “fairness.” But when he wrote that liberals cared more about fairness than conservatives, he received an outpouring of vitriol from conservatives. They cared a lot about fairness, they protested -- and they thought it was very unfair for people to be able to live without working. Haidt realized he was dealing with two very different conceptions of fairness: one of which had to do with equality, and the other of which had to do with reciprocity. “Fair” is a complicated word that appears unique to English (for more on its dizzying strangeness, I suggest you read economist Bart Wilson’s piece, edited by me, from several years back). Different groups have invested it with very different meanings, which can make it hard to see how your political opponents can possibly believe what they do.

Source: Megan McArdle, "How Republicans Can Justify Cutting Food Stamps," bloomburg.com, September 23, 2013